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WE ARE A NATIVE AMERICAN OWNED FASHION BRAND AND RETAILER COMMITTED TO SUPPORTING THE ENTREPRENEURIAL SPIRIT OF OUR PEOPLE. WITH COMMUNITY & CULTURE AT THE HEART OF WHAT WE DO, WE’VE SET OUT TO SHARE AUTHENTIC INDIGENOUS DESIGN & BEAUTY WITH THE WORLD, WHILE PRIORITIZING ECONOMIC OPPORTUNITIES FOR OUR PEOPLE.

B.Yellowtail is a Native-owned fashion & accessories brand that specializes in storytelling through wearable art. Founded by Northern Cheyenne/Crow fashion designer Bethany Yellowtail, the brand offers women’s clothing and an extensive collection of accessories handmade by Native and First Nations artisans like Etkie, Bison Star Naturals, and QUW’UTSUN’MADE.

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