Rizos Curls, Latina-owned hair care products by Julissa Prado that embrace & celebrate the beauty of curls, coils & waves everywhere. Creating her own haircare products since she was 14, years later CEO Julissa Prado went official, launching her business Rizos Curls in 2017. The line of a shampoo, conditioner, detangle spray, and gel is made of all natural ingredients that enhance and strengthen with curly and kinky hair in mind. The collection is now available in Target stores nationwide. “To me, Rizos Curls is about more than just hair products,” said Prado .
“It’s about inclusivity, showing that you can take a Latina-owned brand to the mainstream. It’s about social responsibility, showing that you can be successful and ethically responsible. Growing up, I went through many phases with my curly hair. I hid it in a tight, gelled-down ponytail, wore it à la crunchy with extra hairspray, and even straightened with a clothes iron! As a little girl, I saved my money to buy every curl product I found – but nothing ever worked. While battling with my hair over the years, I told myself that one day I would create the very best product for curly-haired girls like me. I spent years creating the perfect formula.”
“I wanted a product made with quality and natural ingredients that could celebrate all curl types, from my Tia’s coily strands to my sister’s loose waves. With Rizos Curls, I finally turned my dream into a reality. Rizos Curls is created from the heart and is my perfect formula for defined, bouncy, shiny, frizz-free, soft, voluminous curls. I’m incredibly excited to share it with all of you! Curly hair is beautiful, use Rizos and go show those curls off girl!”
This Business Supports “Minority Economic Development”