We create inspiring leather handbags and apparel that share our cultural teachings embedded with positive values passed down by our ancestors.
Indigenous women face systemic barriers and challenges, often encountering victimization, sexualization and racial profiling. We believe that everyone has the inner strength needed to overcome barriers. Everyone can live a full, meaningful and abundant life.
We are committed to:
- Employing Indigenous women in the design and manufacturing of our goods.
- Involving Indigenous communities and customers in our design process.
- Sharing the experiences and perspectives of local, national and international Indigenous female changemakers.
- Giving 2% of revenues toward causes that positively impact the lives of Indigenous women.
Founder and CEO, Devon Fiddler started SheNative because of a passion for fashion and ambition.
As an Indigenous woman, Devon has lived through the racism and stereotypes that many Indigenous women face. We live in a society where Indigenous women are either objectified or romanticized. Devon also struggled with some of these realities, such as the commonality of family violence, incarceration, and racism. This led her to grow up in an environment of self-doubt, lack of confidence and hopelessness.
After going to university and obtaining a Bachelor of Arts degree, in 2011 Devon landed her first professional position as a Business Development Coordinator. During this time, she helped First Nations entrepreneurs, inspiring her to start a company of her own.
In a few short years, Devon went from almost going down the path of aimlessness and hopelessness, to building a fashion lifestyle brand filled with light — inspiring thousands of Indigenous women along the way.