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Peruvian-American publicist Danielle Alvarez had one thing in mind when she launched her boutique PR agency The Bonita Project: Working with major companies to bridge the gap between general and multicultural markets in order to effectively reach all women. “Today’s ‘General Market’ is the Multicultural Market,” she noted in a statement. Part of Alvarez’s strategy for The Bonita Project is also seeking out influencers and brands in other countries. Since launching her own agency in 2018, the Miami native has had Clinique, Bobbi Brown, and Farsali on her roster of clients. To support, you can follow @thebonitaproject on Instagram and support using the hashtag #IAmBonita.

This Business Supports “Minority Economic Development”

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