Three Thirteen Store

Like many self-made Detroit business leaders, Clement “Fame” Brown Jr. started off trapping out the trunk. Brown had a vision: Selling original streetwear that was true to Detroit, and something a Detroiter would be proud to wear. His brand, Three Thirteen, takes its name from the city’s dominant 313 area code. The hustle moved along the natural path from the back of his car to the barbershops, eventually bringing in enough capital – and buzz and co-signs – for Brown to open his first storefront. It took Brown six years of building before opening his first retail store on Jefferson Avenue in the Rivertown neighborhood.

Brown joins a growing crop of homegrown brands that have moved from indie sales to big brick-and-mortar business. What sets Three Thirteen apart is its humble roots and targeted customer. Customers can a real Detroit uniform: Premium denim, an evolved version of the workwear this town is known for, statement T-shirts and custom shoes within the store. Brown has also expanded on the brand’s lifestyle section by adding locally made items such as beard and body butters, candles and even mouthwash. Three Thirteen’s stock includes local brands as well as big name items.

This Business Supports “Minority Economic Development